About

about me - business solutions architect

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Business solutions architect

With a background in marketing, Tan Cruz commenced her journey with PromosXchange, a branding agency in 2005. Under her direction, the agency has created raving fans by bringing their brands to life with branding, merchandise and design concepts. As a business solutions architect, her business strategies focusing on ‘the client’ has enabled the agency to have an impressive portfolio of clients including Fortune 500 brands and government agencies who put their trust in PromosXchange when it comes to their branding. Wanting to challenge herself further, Tan Cruz brought her business solutions skills to Vaxtra in 2011. Vaxtra helps businesses fuel their profit by providing outsourced services in the areas of web, design and virtual assistant support for entrepreneurs and international businesses from its BPO (business process outsourcing) facilities and global team particularly in Southeast Asia. Tan Cruz is involved in direct philanthropy work as she loves seeing the direct results of such work. In line with her passion to help abandoned kids, she uses her leadership to give back to disadvantaged kids particularly in developing countries. To learn more about her, feel free to read about her journey to becoming a business solutions architect below

what
i offer

I will help you by showing you how to:
Build a systematic way to market your products/services.
Give you clarity on the marketing strategies and tools that will help you close more sales in the new economy.
Utilize best practices in outsourcing to fuel your profit.
Harness the power of below the line advertising to create more impact.
Create raving fans via branding.
Increase productivity so you can focus on what's truly important.
Build a vision for your business and life that will excite you.
Plus more.

why choose me

I've bought the service, been the service and sold the services so I understand all 3 sides of the story.
I've directed work for Fortune 500 clients.
I will work with you collaboratively to create an immediately actionable plan to increase your sales and profits.
There is no charge to start off by having an initial chat with me about your business.
I'm a no nonsense professional who will not buy into your excuses as I actually CARE.
You'll have access to my global teams thereby eliminating the single point of failure challenge.

my
story

We're all works in progress though I believe it's imperative that we always strive for excellence in whatever we do. Failure is part of the journey. It's what you make out of failure that determines your path be it as an individual or an organisation.